Biggest local SEO mistakes
Most local businesses show up poorly on Google.
Not because they’re bad.
Not because the competition is miles ahead.
But because they’re invisible where it matters.
Get this:
• 72% of SMBs say SEO has a medium-high impact on their business
• But only 40% have a proper website
• And just 35% have claimed their Google Business Profile
That’s missed opportunity.
And honestly, the bar is still so low in most areas that doing the basics right puts you ahead of 90% of your competitors.
Here are the 3 biggest local SEO mistakes I see (all fixable):
No business website
Not claiming or verifying your Google Business Profile (GBP)
Choosing the wrong categories on your GBP listing
Changing critical info on your GBP right after it’s been verified or reinstated
Uploading too few photos or videos to your profile
Using low-quality or unclear images that don’t represent your business well
Ignoring what top competitors are doing in your local area
Relying entirely on your GBP and neglecting your own website or other assets
Responding poorly to bad reviews (or emotionally, which looks worse)
Not replying to reviews — good or bad — which comes across as unprofessional
Putting time and money into the wrong marketing channels
And worst of all, just doing nothing at all. That’s often the most expensive mistake.
Notice anything on this list that your business doesn’t have or is doing wrong?
If you’re like a lot of busy owners, you know what’s wrong, but you don’t have time to do it… let me know what you need done by filling out this form, and I’ll get back to you with a free quote:
https://gotearitup.com/contact
Talk soon,
Sam Terrett
