Let me show you EXACTLY how to stand out in saturated, high-competition markets...

Imagine asking ChatGPT, Gemini, or Grok for a “dentist in London” and getting just 4 results… or searching “roofer in London” and seeing only 3 names. That’s exactly what’s happening right now — AI tools are replacing Google for local search, but they only recommend a tiny handful of businesses. If your company isn’t AI-ready, you simply won’t appear. At Tear It Up, we’ve adopted the new /llms.txt AI-readiness standard to make sure we’re visible — and we’re helping builders, plumbers, chiropractors, dentists, roofers, and other local businesses do the same before it’s too late.

Have you ever been talking to someone and within a few words you know the WHOLE story?

Most local businesses show up poorly on Google. Not because they’re bad.Not because the competition is miles ahead. But because they’re invisible where it matters...

Ever noticed how super successful business owners are either VERY smart... ...or total morons?

Is it just a generic homepage trying to serve everyone? In this article, we explain why you need to put your best foot forward.

I have a free offer you can apply to your business immediately. We can have it up and running in 24 hours. It's simple, fast and proven to increase business.

The other night at a BBQ with some friends, Lydia was talking about how one of our mutual friends Sara was “sold the dream” at her job...

Not getting many leads, calls or emails from customers lately?

Picture this. Yesterday, I called a local fencing contractor about his ads. Do you know what he said? ”Facebook ads don’t work.”

Getting new customers is super important for any business. But how much should you spend to attract them?

This is the story of how we got into the world of anaesthetists and surgeons, breast enlargement and rhinoplasty marketing…

WARNING: HIGH MARKET CYNICISM

Today, we received a request to review a local lawn care ad.

What happens to website traffic that doesn't convert?

You may have loads of work and that's a fantastic position to be in… but are you missing out on the luxury market?

Don’t we all ask ourselves time and time again: How to get more clients? I know WE do… But here’s the real question:

Before any customer purchases from you,  what do they HAVE to do? 

Why humour is a double edged sword.

What if I told you ANY ad could be fixed with 2 simple tips?

Discover this seriously powerful local business marketing tool.

Have you ever had a conversation with somebody who just wasn't listening?

You have a Unique Selling Proposition (USP), whether you realise it or not.

Making an ad that returns money on investment is the hard part. At that point, you’ve cracked it!

If you run a dog daycare business, you know how important it is to keep bookings rolling in.

The vast majority of advertising fails to grab attention because it's lame or just dead bland. 

If you want to convert more leads and sales... THIS will work.

Most ads absolutely suck at getting clients.

School and university train people OUT of writing serious money into existence.

Look up ways to increase website traffic for free and you’ll get an avalanche of jargon… to-do list items… and stuff no sane human would ever put themselves through.

This may be THE MOST IMPORTANT article you’ll ever read to get more clients and grow your business.

Average businesses get taken for granted.

Today we’ll talk about great marketing. Marketing that works… 

A lot of people put together a landing page or an ad… slap on a headline… say a prayer to the tooth fairy… and hope for the best.

Do you remember this scene in Wolf Of Wall Street?

Quick question: who’s your ideal customer?

Making Instagram reels that work.

Meta ads tend to show up again and again in front of the same people… A bit like a drunk approaching your table at a bar.

You need to clarify why someone should care about what you do and when you advertise online.

The funny thing about advertising for plumbing is it’s one of the easiest things to advertise when you know how.

Before I reveal my sales solution, can you imagine for a moment what it will feel like when your phone starts ringing non-stop with new enquiries?

I can drive hundreds of leads to your door. Write the perfect ad for you. I can make the messaging on your website perfect. Devise a strategy that brings customers begging for your services… But if you confuse your client even once… It’s all over.

Over the last week and a half I’ve gotten back into sales in addition to marketing for one of my clients.

If you want the most out of your lead generation efforts in order to get more clients locally in West London, Kensington, Twickenham, Richmond etc… Then you’re in the right place.

When we talk about sales and how it’s so powerful to demonstrate things, a good story comes to mind by Zig Ziggler.

We talk to business owners that all too often have one thing in common: No measurable marketing methods in place. 

Yesterday we consulted for a client who had enjoyed word-of-mouth marketing growth.

Why Do Signals of Status Matter If You Want To Attract High Net Worth Clients?

But then they saw the results!

Let us share something that can help you get you so many new inquiries that it might begin to annoy you!!

If you want prosperity, you need an upmarket product/service targeted at the wealthier customer. 

In 1978, Cavett Robert, sagely cautioned the infamous marketer, Dan Kennedy:  “Don’t be in too much of a hurry to promote, until you get good.”

When you’re done with this article you will be have no excuses NOT to become THAT business in town. 

More secrets for dog daycare owners.

Why Ad Fatigue Is A REAL Problem

Spending money on ads without the confidence that they'll bring in new customers can be scarier than a prostate exam from Edward Scissorhands. 

In certain ways, AI is just going to totally out compete you. Everybody knows this. We can be really disciplined. We are capable of great things. But we’re not exactly designed to take action like a machine.

If you’ve ever posted content for likes and attention, you have GOT to see this…

If you want to make your ads more effective and attract more attention and clients… this article is exactly what you need.

Well, it’s NOT easy. Lots of moving parts. But it IS a learnable skill. Or more accurately; a whole big bunch of learnable skills. It’s like a puzzle. 

Imagine. Your perfect clients are out there, going about their day in broad daylight. They're scrolling their phones half the time. We know where to reach them. The problem is how to break through the noise.

If you don’t have a marketing budget, you need to raise your prices.

I just saw a video of a woman swimming inches beneath a fully grown crocodile on social media.

We won’t rest until you get serious results… until you win.